George Smart, HAIA

George Smart, affectionately known as Mr. Modernism, is a leading authority and motivational speaker in the architecture space, with a special focus on Modernist design. As the founder and CEO of USModernist®, George has created the world’s largest nonprofit archive dedicated to the documentation, preservation, and promotion of Modernist residential architecture. His passion for preserving mid-century Modernism and his deep understanding of design’s cultural impact have made him a respected voice and an influential advocate in the field.

Under George’s leadership, the dedicated team at USModernist has documented over 140 major 20th-century architects, researched more than 23,000 Modernist houses, and scanned over 4.3 million pages of architectural magazines dating back over 130 years. This extensive work has not only preserved architectural history but also transformed public perception, emphasizing the importance of Modernist design in our cultural heritage. For his efforts, George and USModernist have been awarded 19 honors for their leadership in preservation, including the prestigious AIA Institute Honors for Collaborative and Professional Achievement.

A frequent speaker at architecture firms, design schools, preservation societies, and museums, George brings the world of Modernist architecture to life through engaging storytelling and expert insights. Whether in person or online, he leaves a lasting impression, motivating people to appreciate and champion architectural history while fostering innovation for the future.

George Smart and the Mission of USModernist

 Who
George Smart, HAIA, is the founder and CEO of USModernist®, the largest nonprofit dedicated to preserving and promoting Modernist residential design. As a passionate advocate, George has led USModernist to become a national leader in the preservation movement, raising awareness and inspiring action in architectural circles and beyond.

What
USModernist serves as an invaluable educational resource, hosting thousands of images, documents, and research materials on Modernist architecture. George built the USModernist archive from the ground up, creating a comprehensive platform that not only preserves architectural history but also makes it accessible for future generations. Through this work, USModernist has connected enthusiasts, professionals, and students with the design legacy of Modernism.

Why
Driven by a profound appreciation for architectural innovation, George has become a vocal advocate for the significance of Modernist design. His goal is to educate the public on the value of Modernism and promote preservation efforts that honor these architectural treasures. For George, Modernist homes are not just buildings—they are cultural icons representing a groundbreaking era in design. His mission is to inspire others to see and preserve these homes in the same light.

Where
George’s influence extends across the nation. He frequently speaks at architecture firms, design conferences, preservation societies, real estate forums, and museums, reaching a diverse audience passionate about architecture, design, and preservation. Through both in-person and digital platforms, George shares his knowledge and ignites interest in Modernist architecture.

How
With 30 years of experience as a management consultant working with top-tier clients like Boeing, Microsoft, Cisco, Harvard Business School, and UNC-Chapel Hill, George has harnessed his skills to grow USModernist into a premier resource. His professional background enables him to lead impactful preservation initiatives, manage complex projects, and engage audiences in meaningful ways. His honorary AIA status from the American Institute of Architects speaks to his dedication and contribution to the field.

Impact
Through USModernist, George has transformed how people perceive and value Modernist architecture. He has brought the stories of over 23,000 Modernist houses to a global audience, many of which were previously undocumented. USModernist not only preserves these stories but also educates, offering a vital resource for architects, designers, and preservationists to inspire future generations. George’s advocacy has revitalized interest in mid-century Modernist homes, motivating people to cherish and preserve these unique designs.

Legacy
One of the few individuals to receive an honorary AIA from the American Institute of Architects, George’s legacy is deeply rooted in the preservation of Modernist architecture. His contributions ensure that the history, design philosophies, and cultural significance of Modernist homes are celebrated and preserved for years to come, providing a foundation for architectural education and inspiration that will benefit generations.